Below is a partial list of the Rogers Family Company (formerly JBR Gourmet Foods) in the news back to the year 2000!

Click here to see company Press Releases.

2010
Gold Country Times. Rogers Family Company Offers Free Shipping of Its "Fairly Traded" Coffee to Troops. (Jan-10)

2009
Sacramento Bee. The Coffee You Keep. (Nov-09)
Sacramento Bee. Coffee company extends free ship-to-troops offer. (Nov-09)
KCRA TV Sacramento. Roaster Helps Farmers.(Aug-09)
FOX40 TV Sacramento. Lincoln Coffee Roaster. (Aug-09)
KOVR CBS13 TV Sacramento. Roasting Coffee. (Aug-09)
Sacramento Business Journal. Roaster to Celebrate 30th Anniversary. (Aug-09)
KCRA TV Sacramento. Wake up and Smell the Beans in Lincoln. (Jun-09)
Lincoln News Messenger. Coffee Company a Green Endeavor.(Apr-09)
Real Simple Magazine. "Zen Blend" Wins Best Ground Coffee. (Feb-09)

2008
Oakland Tribune. San Leandro Craft Brewery Sold to Triple Rock. (Oct-08)
Bay Area News Group. The Picky Eater - East India Herbal Tea. (Jul-08)
Op-Ed SF Chronicle. Smooth Blends for the Planet. (Apr-08)

2007
Inside Bay Area "Companies Jumping on the Earth Day Bandwagon." (Apr-07)
Inside Bay Area "Company Saving the World One Cup at a Time." (Apr-07)
ABC7News TV Clip "Brew the perfect cup of coffee. It's easier than you think!" (Mar-07)

2006
Tri-Valley Herald "Coffee is for the birds " (Sept-06)
Contra Costa Times "One more bowl of coffee, please. " (Aug-06)
CBS5 "Eye on the Bay" Coffee video segment (Apr-06)

2005
Rogers Coffee goes kosher with a capital K. (Nov-05)
North Bay Business Journal, "Jim Rogers, Profile" (Jun-05)
KCBS Radio, “The Price of Raw Coffee Beans on the Rise” (Apr-05)
Alameda Magazine, "Making the People HIS BUSINESS" (Apr-05)

2004
The Salinas Californian, "Starbucks Buckles" (Nov-04)
Common Grounds, “Do you like your coffee black or green?” ( Nov-04)
The Seattle Times, "Shifting Fortunes: Bumper Crop of Coffee Labels" (Sep-04)<
Audubon Magazine, "Destination Mexico: Made in the Shade." (Aug-04)
Contra Costa Times, "Selling Change Along with Coffee" (Jun-04)
Tri-Valley Herald, "Care-ful Brew" (Jun-04)
Princeton Alumni Weekly, "Making a Great Cup of Joe" (May-04)
ANG Newspapers, "Selections in Rare Beer Club Impressive, Expensive" (May-04)
The Sentinel, "Coffee Beans Build Homes" (May-04)
Awareness Magazine, "Can a Cup of Coffee Build a Village?" (Apr-04)
East Bay Express, "Drakes' Yeasty Boys" (Feb-04)
East Bay Business Times, "Aid to Growers Brews Up Good Business" (Jan-04)

2003
San Francisco Chronicle, "Java Madness 'Fair Trade' Coffee" (Sep-03)
San Francisco Business Times, "Bean Counter" (Aug-03)
San Francisco Chronicle, "Jon Rogers: Coffee Buff Avoids Brokers" (Aug-03)
San Francisco Business Times, "Entrepreneur Profile: Jon Rogers" (May-03)
Tri-Valley Herald, "Coffee Company Brews New Deal" (Apr-03)
Contra Costa Times, "Buyer Puts Money Where Bean Are" (Mar-03)

2002
Business, "Buyers, Growers, Percolate Change" (Aug-02)
San Francisco Chronicle, Op/Ed by Jon Rogers: "Coffee is More Than a Beverage." (Jul-02)
California CEO, "Not Your Average Bean" (Jan-02)

2001
KTVU Fox Channel 2, Ten O'Clock News with Brian Banmiller (Aug-01)
The Argus, "JBR Turns Beans Into More Than Good Coffee" (Jul-01)
WCBS Newsradio 880, "Drinking Coffee for a Good Cause" (Jul-01)
East Bay Business Times, "JBR Introduces Two 'Fair Trade' Coffees" (Jun-01)

2000
KGO Radio, "San Leandro Gourmet Coffee Co. is Running its Own Small Version of the Peace Corps." (Sep-00)

Press Releases:

2010
In Response to Tremendous Interest, the Rogers Family Co. Announces Additional Roaster Tour Dates.
Rogers Family Co. uses Earthworm Power to Improve Organic Coffee Production. Build Communities and Protect Nature in Central America and Africa.

2009
Rogers Extend Free Shipping to the Troops Permanently.
Rogers Family Co. Offer Free Shipping to Troops for Online Orders
Rogers Family Co. Launches "100 Year Tree Planting" Program

2008
Jewel-Osco Supermarkets in Chicago Now Offer SF Bay and Organic Coffee Co. “Fairly Traded” Gourmet Coffee.
Rogers Sponsors "Letters to our Troops" Contest

2007
Drake’s Hosts “2nd Annual Beer Festival & Washoes Tournament” July 14 to benefit Roosevelt Elementary School in San Leandro. (June-07)
Earth Day '07 - Think Before You Drink

2006
Audubon Coffee Naming Contest. (Sept-06)
Drake's Hosts "1st Annual Beer Festival & Washoes Tournament" for San Leandro Schools. (Jul-06)
The “Organic Coffee Co. Café” to Open April 19 (Apr-06)

2005
Rogers Family Co. Launches “Café Jerusalem” Gourmet Kosher Coffee Brand For Online And Retail Sale (Oct-05)
Scolari’s Markets In Northern Nevada Now Offer San Francisco Bay Premium Gourmet Coffee (Sep-05)
Audubon Nature Store Offers "Audubon Coffee" (Aug-05)
It's All About the Family - JBR Gourmet Foods Becomes the Rogers Family Company (Jul-05)
The Rogers Bring a Taste of Home - 4,800 Pounds of Coffee - to U.S. Marines in Iraq (Jun-05)
It's for the Birds! Enjoy a Cup of Audubon Coffee, Roasted by the Rogers Family Company(May-05)

For media/public relations inquiries, please call Jim Zelinski/Zelinski Public Relations (415) 420-6050 or (925) 242-0918 or email him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Broadcast quality video/photographs of the people, flora, and fauna of the world's coffee growing regions are available. Media can also tour one of the Rogers Family's coffee farms.