Newsletter - Audubon Coffee: It's for the Birds!
It's for the Birds. Celebrate International Migratory Bird Day May 14 With a Cup of Audubon(TM) Coffee
'Brew The Right Thing' for Birds Saturday May 14 With Rogers Family Co.'s Shade-Grown, Organic Coffees Certified By The Rainforest Alliance
NEW YORK and SAN LEANDRO, Calif., May 13 /PRNewswire/ -- Don't let International Migratory Bird Day fly by this year without giving careful consideration to your choice of coffee. Saturday May 14 marks this global avian-awareness day and the National Audubon Society, Rainforest Alliance and Rogers Family Coffee Companies encourage coffee lovers everywhere to think before they drink today and year-round. Your choice of coffee could make a big difference to birds, wildlife, and traditional coffee growers who depend on the habitat coffee plantations provide.
The line of Audubon(TM) Coffees feature premium products harvested by small growers on environmentally sustainable farms using traditional, shade-grown techniques. These techniques not only preserve a way of life for farmers, they also help protect the hundreds of species of birds and other wildlife that use coffee plantations as their home. Produced and packaged by the Rogers Family Coffee Companies for the National Audubon Society and certified by the Rainforest Alliance, environmentally and socially responsible Audubon Coffee is offered at select retail outlets such as Andronico's in the San Francisco Bay Area, gourmet stores, pet stores, supermarkets, through corporate service, through the Audubon Coffee Club http://www.auduboncoffeeclub.com or by calling 800-770-9381.
Audubon Coffee reflects the goal of Audubon, the Rogers Family Coffee Companies and the Rainforest Alliance to promote environmentally and socially responsible products that protect bird species, wildlife habitat, and dwindling rainforests, and which raise the quality of life for people in the world's coffee growing regions. One-hundred-percent certified organic, shade-grown, and certified sustainable by the Rainforest Alliance, Audubon Coffee is available in Audubon French Roast, Audubon Breakfast Blend, Audubon Rainforest Blend, and Audubon Decaf blends. Like all coffee roasted, distributed, and sold by the Rogers Family Coffee Companies, Audubon Coffee is grown on farms where the Rogers Family mandates protection of nature and provides direct, continuous aid for thousands of coffee farm workers and their families. These farms can be found throughout Latin America. Audubon Premium Shade Grown Coffee is made exclusively from carefully selected Arabica beans cultivated by farmers in the world's premier coffee regions. These exceptional farmers use traditional techniques to grow beans as nature intended -- under a lush canopy of tropical trees, habitat for hundreds of bird species such as toucans and migratory warblers, and rainforest wildlife such as jaguars and tree frogs. To boost production, many coffee farmers have switched to full sun farming and destroyed native shade trees, leaving little possibility for wildlife habitation. The introduction of Audubon Coffee helps reverse this destructive trend.
"We hope that Audubon Coffee will help increase awareness and support for coffee that's grown in an environmentally and socially responsible manner," said Jon B. Rogers, president of the Rogers Family Coffee Companies. "Making the switch from full sun farmed coffee to shade-grown, sustainably certified Audubon Coffee empowers consumers with the knowledge that their everyday purchasing decisions make a positive difference in the lives of birds, wildlife and farmers," said Sandy Pinto, director of licensing at Audubon.
About the National Audubon Society
Audubon's mission is to conserve and restore natural ecosystems, focusing on birds, other wildlife, and their habitats for the benefit of humanity and the earth's biological diversity. Audubon's national network of community-based nature centers and chapters, scientific and educational programs, and advocacy on behalf of areas sustaining important bird populations, engage millions of people of all ages and backgrounds in positive conservation experiences. To learn more about Audubon, call 800-274-4201 or visit http://www.audubon.org or write to Audubon, 700 Broadway, New York, New York, 10003.
About the Rainforest Alliance
The mission of the Rainforest Alliance is to protect ecosystems and the people and wildlife that depend on them by transforming land-use practices, business practices and consumer behavior. Companies, cooperatives and landowners that participate in our programs meet rigorous standards for protecting the environment, wildlife, workers and local communities. Sustainable coffee farming is at the center of its efforts to save rainforests, wildlife and to promote cohesive and progressive communities. To learn more, visit http://www.rainforest-alliance.org.
About the Rogers Family Companies
One of the nation's leading family-owned and operated roasters of branded gourmet coffee, The San Leandro-Calif.-based Rogers Family Companies today include San Francisco Bay Coffee, The Organic Coffee Co. (the nation's top seller of 100% organically grown coffee), Fairwinds Coffee, Cunningham's Coffee, Pleasant Hill Farms Quality Coffee and East India Coffee and Tea. Together the companies supply millions of pounds of coffee, including "Fair Trade Certified" -- and tea each year to discriminating customers worldwide. For more information, please call 1-800-829-1300 or visit http://www.sfbaycoffee.com or http://www.naturefriendly.org.
International Migratory Bird Day celebrates the incredible journeys of migratory birds between their breeding grounds in North America and their wintering grounds in Mexico, Central, and South America. The event, which takes place on the second Saturday in May each year, encourages bird conservation and increases awareness of birds through hikes, bird watching, information about birds and migration, public events, and a variety of other education programs. For more information, contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Contacts:
Sandy Pinto - National Audubon Society, 212-979-3065
Sarah Obraitis - Rainforest Alliance, 212-677-1900
Jim Zelinski - Zelinski Public Relations, For Rogers Family Companies, 415-882-7787 or 415-420-6050 (cell)
Jon B Rogers, Jim Rogers or Pete Rogers, Rogers Family Companies, 1-800-829-1300 or 510-638-1300