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In a recent phone interview, Big Jon addressed the devastating fungus called Roya, or Coffee Rust.
INTERVIEW (CLICK PLAY BUTTON)
WHAT IS COFFEE RUST?
Coffee rust, the most devastating disease of coffee plants, caused by the fungus Hemileia vastatrix. Long known in coffee-growing areas of Africa, the Near East, India, Asia, and Australia, rust was discovered in 1970 to be widespread in Brazil, the first known infected area in the Western Hemisphere. Rust destroyed the once-flourishing coffee plantations of Sri Lanka and Java.
The symptoms of coffee rust include small, yellowish, oily spots on the upper leaf surface that expand into larger round spots that turn bright orange to red and finally brown with a yellow border. The rust pustules are powdery and orange-yellow on the underleaf surface. Later the pustules turn black. Rusted leaves drop so that affected trees are virtually denuded. Such trees usually die within a few years.
Rogers Family Company has donated a significant amount of money towards this growing global problem, as well as putting boots on the ground to help put an end to this fungus.
The Rogers Charitable Trust has contributed:
- 1,175,000 trees on
- 293 hectares of land
Coffee Rust has been described as, "the most economically important coffee disease in the world...", considering the effects begin on the individual farm and can destroy the economic viability of a once productive small farm, as well as the trickle up affect leading to higher prices for coffee drinkers around the world, it becomes clear why beating this fungus is so important.
Rogers Family Company began this fight two years ago, and since then we have dedicated significant resources to eliminating Coffee Rust. Our agronomists are seeking alternative methods, our R&D is developing eradication concepts, the Rogers themselves are visiting farms, both ours and our partners, and working in conjunction to find reasonable processes to bring affected farms back to full operation.
As a company, we are dedicated to providing the highest quality coffee at the best possible price, with the least environmental impact and that is why we are fighting Coffee Rust.
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