In October of last year our founder, Jon Rogers, wrote an article about his experience with Coffee Rust, also known as Roya, on the Coffee Farms in Central and South America. He expressed his concern for the impact it would have.
Roya has become an even more serious problem that originally anticipated and is now the number one concern of anyone affected by it in the coffee industry. It can devastate a coffee farm and for those who run the farms on very tightly balanced budgets this can (and usually does) mean financial ruin without assistance.
The following video illustrates this situation and our need to focus on the solutions to ensure the continuation of these farms and their people.