Back in 1979, our President, Jon B. Rogers, a New Yorker and Revlon marketing executive, knew a much better coffee product could be found.
So, after moving their four children out to the San Francisco Bay Area, Jon and his wife Barbara decided to use their years of business experience and a risky second mortgage to found JBR Gourmet Foods (now known as the Rogers Family Company).
With that, their first brand, San Francisco Bay Coffee, was born. Their steadfast mission was to search out the world's finest Arabica varieties and roast the richest, most flavorful coffees available anywhere.
Today, the company is the largest gourmet coffee roaster in the San Francisco Bay Area, and one of the nation's few remaining family-owned, gourmet coffee roasters. Its brands include San Francisco Bay Coffee, The Organic Coffee Co. (the nation's top seller of 100% organically grown coffee), Fairwinds Coffee, Audubon Coffee, Pleasant Hill Farms, East India Tea, Black Mountain Gold, and Cafe Jerusalem. Together the companies supply millions of pounds of coffee and tea each year to discriminating customers worldwide including Costco stores throughout the Western U.S.