As a gourmet coffee company, we partner with coffee growers all over the world. When we began traveling to their farms, we talked to the workers, explored the communities, and we encountered a way of life most people would prefer not to think about as they sip their morning cup of coffee. But we couldn't stop thinking about it.
The farm workers were struggling to feed their own children, even as they toiled to provide the world's richest countries with the second largest commodity on Earth, after oil. As we thought about the children of the coffee farmers, and about our own children, we realized that their fates - and the fates of all the world's children - are connected. If we wanted to leave them a better planet, then we had to take action where we could.
So, in 1989, we set up our Community Aid program (then called Source Aid), and since then, we've invested approximately 4.3 million dollars to improve the quality of life for the farmers and communities where our coffee is grown.
Today, when you enjoy your morning cup of coffee from the Organic Coffee Company, San Francisco Bay Coffee, Fairwinds Coffee, Black Mountain Gold, or any of the Rogers Family brands, you can take comfort knowing that the farmers and workers who made that coffee possible are treated with respect and paid fairly - in no small part thanks to you.