Press Releases and Articles About Rogers Family Company

Below is a partial list of the Rogers Family Company (formerly JBR Gourmet Foods) in the news back to the year 2000!

For all media inquires please contact: Jim Zelinski at 925-242-0918, 415-420-6050 or or


Donation Of 108 Pounds Of Coffee To Local Police



ABC News10, "Lincoln coffee roaster beats industry giant in patent fight" (May 13')
The Boston Globe, "California coffee firm wins patent lawsuit against Keurig" (May 13')

2012, "Gourmet Coffee for the Budget-Conscious". (Jan-12))
Drinks Business Review: Rogers Family Launches New Organic Coffee, "Rare Find Panthera Blend". (Jan-12)

2011, "Green Mountain Burned by Earnings Miss". (Nov-11)
KCRA Sacramento TV News, "Single Serve Coffee in Lincoln". (Oct-11), "Rogers Family to Sell Keurig-Compatible Coffee Packs". (Oct-11)
KCRA TV Sacramento. Name Your Coffee, Save a Jaguar (Aug-11)
Sacramento Bee. Lincoln-based Rogers Family Company hosts coffee naming contest. (Jul-11).
FOX40 News Reporter Visits Rogers Family's Coffee Farms in Panama. Video posts on blog. (Mar-11).

Sacramento Bee. Local coffee company launches new site, free holiday shipping (Nov-10).
KCRA TV Sacramento. Coffee Company Sends Cup Of Joe To GIs. (Sep-10)

Sacramento Bee. The Coffee You Keep. (Nov-09)
Sacramento Bee. Coffee company extends free ship-to-troops offer. (Nov-09)
KCRA TV Sacramento. Roaster Helps Farmers.(Aug-09)

Bay Area News Group. The Picky Eater - East India Herbal Tea. (Jul-08)
Op-Ed SF Chronicle. Smooth Blends for the Planet. (Apr-08)

Inside Bay Area "Companies Jumping on the Earth Day Bandwagon." (Apr-07)
Inside Bay Area "Company Saving the World One Cup at a Time." (Apr-07)
ABC7News TV Clip "Brew the perfect cup of coffee. It's easier than you think!" (Mar-07)


Contra Costa Times "One more bowl of coffee, please. " (Aug-06)
CBS5 "Eye on the Bay" Coffee video segment (Apr-06)

Rogers Coffee goes kosher with a capital K. (Nov-05)
North Bay Business Journal, "Jim Rogers, Profile" (Jun-05)
KCBS Radio, “The Price of Raw Coffee Beans on the Rise” (Apr-05)
Alameda Magazine, "Making the People HIS BUSINESS" (Apr-05)

The Salinas Californian, "Starbucks Buckles" (Nov-04)
Common Grounds, “Do you like your coffee black or green?” ( Nov-04)
The Seattle Times, "Shifting Fortunes: Bumper Crop of Coffee Labels" (Sep-04)<
Audubon Magazine, "Destination Mexico: Made in the Shade." (Aug-04)
Contra Costa Times, "Selling Change Along with Coffee" (Jun-04)
Tri-Valley Herald, "Care-ful Brew" (Jun-04)
Princeton Alumni Weekly, "Making a Great Cup of Joe" (May-04)
ANG Newspapers, "Selections in Rare Beer Club Impressive, Expensive" (May-04)
The Sentinel, "Coffee Beans Build Homes" (May-04)
Awareness Magazine, "Can a Cup of Coffee Build a Village?" (Apr-04)
East Bay Express, "Drakes' Yeasty Boys" (Feb-04)
East Bay Business Times, "Aid to Growers Brews Up Good Business" (Jan-04)


San Francisco Chronicle, "Java Madness 'Fair Trade' Coffee" (Sep-03)
San Francisco Business Times, "Bean Counter" (Aug-03)
San Francisco Chronicle, "Jon Rogers: Coffee Buff Avoids Brokers" (Aug-03)
San Francisco Business Times, "Entrepreneur Profile: Jon Rogers" (May-03)
Tri-Valley Herald, "Coffee Company Brews New Deal" (Apr-03)
Contra Costa Times, "Buyer Puts Money Where Bean Are" (Mar-03)

Business, "Buyers, Growers, Percolate Change" (Aug-02)
San Francisco Chronicle, Op/Ed by Jon Rogers: "Coffee is More Than a Beverage." (Jul-02)
California CEO, "Not Your Average Bean" (Jan-02)

KTVU Fox Channel 2, Ten O'Clock News with Brian Banmiller (Aug-01)
The Argus, "JBR Turns Beans Into More Than Good Coffee" (Jul-01)
WCBS Newsradio 880, "Drinking Coffee for a Good Cause" (Jul-01)
East Bay Business Times, "JBR Introduces Two 'Fair Trade' Coffees" (Jun-01)

KGO Radio, "San Leandro Gourmet Coffee Co. is Running its Own Small Version of the Peace Corps." (Sep-00)

Press Releases:

CA's Rogers Family Co. and Acclaimed NY Conservation Group Panthera Launch Contest to Name New Organic Coffee to Raise Funds for Jaguar Conservation. (Jul-11).
Rogers Family Company Sends Coffee to Military Hospitals. (May-11)
Bi-Lo Markets in South and North Carolina, Tennessee and Georgia Now Offer the Rogers Family Co.'s "Fairly Traded" Gourmet Coffee Under the Organic Coffee Co. and San Francisco Bay Brands.

The Rogers Family Co.launches new website to improve the shopping experience for its gourmet coffee and tea customers and celebrates the holidays with free UPS Ground Shipping Through Dec. 13. (Nov-10)
In Response to Tremendous Interest, the Rogers Family Co. Announces Additional Roaster Tour Dates.
Rogers Family Co. uses Earthworm Power to Improve Organic Coffee Production. Build Communities and Protect Nature in Central America and Africa.

Rogers Extend Free Shipping to the Troops Permanently.
Rogers Family Co. Offer Free Shipping to Troops for Online Orders
Rogers Family Co. Launches "100 Year Tree Planting" Program

Jewel-Osco Supermarkets in Chicago Now Offer SF Bay and Organic Coffee Co. “Fairly Traded” Gourmet Coffee.
Rogers Sponsors "Letters to our Troops" Contest

Drake’s Hosts “2nd Annual Beer Festival & Washoes Tournament” July 14 to benefit Roosevelt Elementary School in San Leandro. (June-07)
Earth Day '07 - Think Before You Drink


Audubon Coffee Naming Contest. (Sept-06)
Drake's Hosts "1st Annual Beer Festival & Washoes Tournament" for San Leandro Schools. (Jul-06)
The “Organic Coffee Co. Café” to Open April 19 (Apr-06)


Rogers Family Co. Launches “Café Jerusalem” Gourmet Kosher Coffee Brand For Online And Retail Sale (Oct-05)
Scolari’s Markets In Northern Nevada Now Offer San Francisco Bay Premium Gourmet Coffee (Sep-05)
Audubon Nature Store Offers "Audubon Coffee" (Aug-05)
It's All About the Family - JBR Gourmet Foods Becomes the Rogers Family Company (Jul-05)
The Rogers Bring a Taste of Home - 4,800 Pounds of Coffee - to U.S. Marines in Iraq (Jun-05)
It's for the Birds! Enjoy a Cup of Audubon Coffee, Roasted by the Rogers Family Company(May-05)


For media/public relations inquiries, please call Jim Zelinski/Zelinski Public Relations (415) 420-6050 or (925) 242-0918 or email him at Broadcast quality video/photographs of the people, flora, and fauna of the world's coffee growing regions are available. Media can also tour one of the Rogers Family's coffee farms.

Real Simple Magazine Votes The Organic Coffee Co.'s "Zen Blend" "Best Ground Medium Roast” in their National "Road Test."

Real Simple Magazine

February 2009 Issue,21863,1876668-3,00.html

Our Organic Coffee Co. brand "Zen Blend" will help you ‘rise above the daily grind.’ That’s the conclusion of a national magazine which awarded Zen Blend the ‘Best Ground Medium Roast’ in a national “road test” of 168 coffee varieties. “I adore the aroma,” wrote a tester of the “chocolate and nut notes” in Zen Blend. “And it’s pleasant to drink from start to finish.”

The magazine also noted a “bonus” for buying Zen Blend — “the company helps fund schools for the growers’ kids” (Part of our Community Aid program).

The “road test” included Real Simple editors and Jonathan Rubinstein - owner of the Joe cafe chain in New York City (Joe coffee was not included in the test). Zen Blend and the other winners are featured in the February 2009 issue (page 123) of the popular magazine. (



  1. Gavin 31 January, 2015 at 08:30 Reply

    I have bought 120 count coffee box from your company and it is great! but I never got a keurig 2.0 clip so my coffee can work in my machine

  2. bzag 7 March, 2015 at 06:03 Reply


  3. Tom Cronin 18 March, 2015 at 06:13 Reply

    Hello, i just read the column in the Tampa Tribune. I have been having a running conversation with the Keurig Co. About how they are trying to eliminate the competion. They sent me a couple of free boxes to shut me off. I have found by cutting off the top of the “K” pod with a razor leaving just the top plastic band and the aluminum facing intact and attaching a small piece of tape to fold over the none Keurig pod it works fine and can be used over and over again.

  4. Mike & Roslyn Bayard 15 February, 2018 at 11:21 Reply

    We have been purchasing San Francisco Bay coffee for as long as Costco has been selling it. We love, love this coffee. However, this last box we purchased has a problem.
    On average, about 3-4 pods out of each bag have been exploding in the Keurig as the coffee is brewing. Needless to say this causes a big mess! Coffee grounds and coffee all over. It is around the top where the paper is glued(?) onto the plastic. I hope this is an anomaly with this box, but I’m unwilling to finish using them, as they make such a mess.
    The UPC from the box is: 0 77324 46152 7. What else do you need?

    Have you had any other complaints about this?

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