COFFEE SUPPLIES IN DANGER
Coffee, like any agricultural product, is weather dependent. Some years are wetter, some are drier, hotter, colder, you get the picture. Currently, South America and Brazil in particular, is experiencing an extreme drought which is decimating their coffee crops:
"...Brazil could lose some 10 percent of its coffee crop by the year 2020. Brazil is the world's biggest producer of coffee;" (NPR)
"An extended drought in Brazil has significantly curbed expectations for this year’s coffee harvest. The crop could fall below 50 million bags, which would be about eight million short of the country’s production potential." (QUARTZ)
ROGERS FAMILY COMPANY COFFEE
Your favorite Rogers coffee comes from the best growing regions throughout the world. So whether your brand is San Francisco Bay, Organic Coffee Company, Fairwinds, Black Mountain Gold or Pleasant Hill Farms, you can rest assured that it does NOT come from Brazil.
Providing quality coffee is the most important part of our work, and Pete Rogers spends 6 months out of every year traveling the world to make sure you have the best Arabica coffee in your cup.
We will never use Robusta beans.
ROBUSTA v. ARABICA, WHAT IS THE DIFFERENCE?
Robusta coffee beans are:
- less-expensive, and
- easier to grow.
They thrive in warm yet moist climates at lower elevations and less favorable soil conditions than Arabicas. Thus, they tend to produce twice the yield of Arabicas (despite its shallow roots). For many companies, the ease of growing and harvesting Robustas, as well as its economic benefits, outweigh their poor quality and undesirable taste. Unroasted Robusta beans are said to conjure a scent of grains or nuts while roasted Robustas have been described as having a burnt rubber or plastic smell. These inferior flavor qualities are part of the reason we do not and will never use Robusta coffee beans. Robustas also carry twice the amount of caffeine as Arabicas.
Arabica coffee beans are:
- delicate, require care and
- need constant attention.
They are grown at high altitudes in semitropical climates near the equator. As coffee cherries of Arabica trees ripen, they fall to the ground and spoil. Thus, gentle handling and picking must be monitored often as they grow with about half the yield of Robustas. Unroasted Arabica beans have a scent like that of fresh flowers and wild fruits (like blueberries). Its result: a smooth and rich taste with hints of sweet overtones.
We believe that there is no substitute for carefully grown quality beans and that is why our coffee is and will always be 100% Arabica coffee.
"Robusta beans have long been recognized for their cheapness, but also their lower quality (in the eyes of higher-end coffee makers, anyway). The bigger that price gap gets, the better the chances robusta beans begin to make their way into more and more coffee blends." (QUARTZ)
NOT OURS...We use Arabica beans and will ALWAYS use Arabica beans in our coffee. Quality above all else is our commitment.
GRAB SOME PURE ARABICA BEANS WHILE YOU ARE HERE!