Rogers Coffee Donated to Troops

Rogers Family Company Brings a Taste of Home - 4,800 pounds of Coffee - to U.S. Marines in Iraq

SAN LEANDRO, CALIF. (July 13, 2005) -- The Rogers Family Company (www.rogersfamilyco.com) has again recognized the sacrifice of U.S. troops in a recent donation of 4,800 pounds of its Colombian Supremo gourmet coffee to a U.S. Marine unit in Iraq. For U.S. troops in Iraq and Afghanistan, every day marks a sacrifice and the 'creature comforts' most Americans take for granted are few and far between, or missing.

The shipment of the two-pound bags to the Marines unit is The Rogers Family Company's latest contribution to the effort to boost morale of U.S. troops deployed overseas. Last winter, The Rogers Family Company donated 37,000 two-ounce bags of pre-ground San Francisco Bay Gourmet Coffee to Operation Gratitude (www.opgratitude.com). The coffee was included in the approximately 25,000 holiday care packages and letters of support Operation Gratitude sent to soldiers in Iraq, Afghanistan, Kuwait, Bosnia, Korea and ships across the world.

The family-owned, San Leandro, Calif.-based Rogers Family Company is one of many companies, individual volunteers and organizations that have contributed to Operation Gratitude, a nonprofit, all-volunteer organization. The Rogers Family Company plans to make additional donations of coffee to troops (coffee is one of the few things a soldier can make in war conditions) this year. Operation Gratitude mirrors the individual effort of relatives of soldiers stationed in Iraq and Afghanistan.

Also in November 2004, The Rogers Family Company responded to a public plea by Salinas resident Lucy Vega who sought coffee at the request of her brother - 19-year-old U.S. Marine Lance Cpl. Adrian Jimenez attached to a battalion stationed near Fallujah. Ms. Vega said at the time that even a simple thing like coffee - something from home - could boost a soldier's morale. The Rogers family worked with Ms. Vega to ship approximately 2,500 pounds of coffee to her brother's unit.

The Rogers Family Company was founded in 1979 by Princeton University graduate and ex-Revlon executive Jon B. Rogers. Rogers took out a second mortgage on his home to purchase and eventually transform a small, bankrupt firm into what today collectively comprises one of the nation’s leading wholesalers/roasters of branded gourmet coffee. The company also is the largest gourmet coffee roaster in the San Francisco Bay Area, and one of the nation’s few remaining family-owned gourmet coffee roasters. The Rogers Family Company includes San Francisco Bay Gourmet Coffee, The Organic Coffee Co. (the nation's top seller of 100% organically grown coffee), Fairwinds Coffee, Cunningham's Coffee, Pleasant Hill Farms Quality Coffee, East India Coffee and Tea and Drake's Brewing Co. The company supplies millions of pounds of coffee (including Fair Trade Certified) and tea each year to discriminating customers worldwide including Costco stores throughout the Western U.S. The company is headquartered in San Leandro, California and has approximately 100 employees.

For information on the Rogers Family Company's "Community Aid", any coffee industry issue, to purchase products or to help “Brew the Right Thing,” please visit www.rogersfamilyco.com or call 1-800-829-1300 or 1/510-638-1300.

Editor’s Note: Electronic photographs/broadcast-quality video of "Community Aid" projects, the coffee roasting process, coffee farms as well as the people, flora and fauna of Latin America are available. Media can also arrange a coffee farm tour. Please contact Jim Zelinski/Zelinski Public Relations at 415/882-7787, 415/420-6050 or email zelinskipr@aol.com or jimz@zelinskipublicrelations.com

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