Soldiers Enjoying Rogers Coffee

U.S. troops getting free coffee


Coffee on the way to the troops


  • Rogers Family Company has donated 41,349 bags of coffee in the last two months to 
  • On November 6, 2013 Rogers Family Company made its most recent donation of 10,922 bags of coffee to which will be shipped to our active duty soldiers in individual care packages.

When I decided to write this article, I had no idea of the generosity this company and its owners were capable of.  I was so proud to work for this company already, and learning the details of this giving program has now made me beam with pride.

Soldiers Enjoying Rogers Coffee

Rogers Family Company has faced many hurdles along the way, mostly bureaucratic, preventing an easy method for distributing our coffee donations.  Finally, a connection was made with via Scott Raab, Outreach Director for that organization.  This relationship has begun to streamline the process, and allow Rogers Family Company to get more donations into the coffee cups of our soldiers, annually.

Soldiers Enjoying Rogers Coffee


Naively, I wondered why soldiers in the desert would want coffee.  As of the writing of this article, it is 45 degrees in Kandahar International Airport.  OK, I get it now.

So you might be asking yourself, “who is Move America Forward?”  Well, I will let them explain that.

Move America Forward mission statement:

Move America Forward (MAF) is the nation’s largest grassroots pro-troop organization dedicated to supporting the brave men and women of our Armed Forces and their missions to defeat terrorism.  MAF is supported by hundreds of thousands of pro-troop activists, veterans, and military families all across the nation who share in our unwavering support.

As a business, Rogers Family Company believes it is their duty to give back and who better to give to than those laying their lives on the line each day?  Working with MAF has provided us with a direct link to individual soldiers, and allows us to make a difference in their daily lives.  You would be amazed at the smiles and stories that come from these brave men and women when they receive one of these care packages.  Small gestures generate huge responses.

Soldiers Appreciation Certificate


Oliver S.

“. . . well we don't have much access to coffee except in the chow hall which is only open at certain set hours .... exacerbating my condition is that although there is occasionally decaffeinated coffee rarely can I find the good stuff.  So anyone is interested my section . . . would be grateful for some good ole ground & caffeinated coffee. . .”

Ryan A.

“. . . It really does not matter what it is just something that says "hey, you are not forgotten and we still care".  Letters from small kids have been the biggest hit so far.  The soldiers love the letters from the kids and the drawings.  The only two big request I have had so far is one, Kerige (not sure I spelled that right) the coffee machine that makes one cup at a time.  The guys are asking for one that fills travel mugs.  We have boxes of coffee but the last machine broke. . . “

History of Move America Forward:

Move America Forward was initially formed by The Honorable Howard Kaloogian and acclaimed broadcast journalist and television personality Melanie Morgan. In response to concerns raised by U.S. troops that the news media was frequently presenting inaccurate coverage that often ignored the success of their missions and accomplishments in the War on Terror.

Together, Rogers Family Company and Move America Forward are dedicated to improving the lives of our active duty soldiers through these care packages.  Small gifts mean the world to these men and women.



  1. Nancy 26 November, 2013 at 16:39 Reply

    Just had the opportunity to help pack the coffee you donated into boxes at MAF which will be sent to the troops. Thank you for your large coffee donations and to MAF; I appreciate your caring about our service members.

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